Fashion Campaign for Loungewear Brand Love From Grace
Brand: Love From Grace | @lovefromgrace | www.lovefromgrace.com.au
Model: Daniela Rooney | @danielarooney
Hair and Make Up Artist: Holly Fraser | @hollyfrasermakeup | www.hollyfrasermakeup.com
Location: Isabelle Quinn Studio, Mermaid Beach, Gold Coast | @iqstudio
Photographer: Melissa Wilson | Fashion Photographer Gold Coast | @melissawilsonphotographer | www.melissawilsonphotographer.com
I can't wait to share this one! Classic crisp eCommerce imagery and social content creation for local Gold Coast fashion label Love From Grace. Working with Grace to create her vision for the launch of her new fashion label was amazing - I loved every piece of this collection!
Love from Grace is made by an Australian owned bespoke manufacturing and sourcing studio in Ho Chi Minh City, Vietnam. Grace has worked closely with the factory to design and develop ethically made, high quality sleep and loungewear.
The classic styling of the white linen pieces makes them timeless investment pieces. You know I love a bit of linen, I think these pieces will sneak into my wardrobe!
We included lots of beautiful design detail shots to show the thought that's gone into every piece of this collection. I love the fact that Grace has researched every design element, right down to the sustainable packaging.
As always, I love showing you behind the scenes. I shot this campaign on my trusty Nikon d850 and my 24-70mm Nikon lens. We used all natural light, but added a reflector where needed to keep the light as even as possible.